eBay published its 2026 Watchlist Trend Report this week, naming Louis Vuitton, Gucci, Burberry, Chanel, Prada and Dior as the most-purchased luxury brands on its platform during the first quarter of 2026. The report, drawn from data across 136 million active buyers and roughly 2.5 billion listings, lands as the global luxury resale market climbs to an estimated $41.6 billion this year.
The eBay luxury resale 2026 data marks a notable shift from late 2025: Dior entered the top six while Hermès dropped out — a reshuffle eBay attributes in part to Jonathan Anderson’s creative debut at the French house. The findings appear in eBay’s 2026 Watchlist Trend Report, covering January through March data.
Legacy Labels Dominate Q1 2026 Luxury Resale
Louis Vuitton retained its top spot on the platform, followed by Gucci, Burberry, Chanel and Prada. eBay tracked a 20 percent global increase in women’s bag listings during the quarter, with handbags driving the bulk of luxury transactions.
“Resale is no longer orbiting the fashion cycle, but embedded within it, moving at the same speed,” said Brie Welch, eBay’s US Resident Stylist, in the report.
The rankings line up with continued runway and retail activity from the top houses, including Louis Vuitton’s Cruise 2027 show and Burberry’s return to profit in FY2026. Chanel’s Signes et Symboles high jewelry launch has also kept demand active across the brand’s broader product range.
Jonathan Anderson’s Dior Debut Drives 52% Surge in Searches
Dior was the quarter’s standout entry. Searches for Jonathan Anderson on eBay rose 390 percent following his creative debut at the brand. Dior searches per minute on the platform climbed 52 percent over the same period.
The impact extended to specific product lines. Sold listings for Dior Saddle bags increased 34 percent. Lady Dior bag sold listings rose 24 percent. Both styles were mainstays of the previous creative era at Dior, but the Anderson appointment appears to have reignited demand across the archive.
The resale momentum tracks Anderson’s recent output for the house, including Jonathan Anderson’s Dior Cruise 2027 debut at LACMA and the Dior Dioriviera 2026 collection.
Gucci Handbags Post Triple-Digit Resale Price Gains
Individual handbag styles posted some of the report’s largest gains. The Gucci Padlock bag’s global average sale value rose 530 percent, and the Gucci Giglio bag climbed 428 percent over the quarter.
Other handbag categories saw notable jumps in average sale value:
- Saint Laurent Y Tote: +253%
- Bottega Veneta Arco Tote: +177%
- Chanel 25 Small: +77%
Luxury watches also performed strongly. Patek Philippe Nautilus models saw average sale prices rise 154 percent. Cartier’s Demoiselle gained 80 percent and the Tank Américaine climbed 43 percent, alongside continued attention on Cartier’s Le Cœur des Pierres high jewelry collection. Activity in the broader handbag market also tracked with 2026’s breakout bag trends.
“Pre-loved pieces just make things more interesting. They take away the pressure for everything to feel perfect or overly styled.” — Harry Lambert, celebrity stylist, in the eBay report.
Emerging Brands Post Explosive Listing Growth
eBay also flagged a wave of brands posting outsized listing growth quarter-over-quarter. Brioni listings rose 5,900 percent, Rhude 4,300 percent, Steve Madden 2,300 percent and Birkenstock 1,100 percent.
Average sale prices climbed sharply at the contemporary tier as well. Rodarte gained 721 percent, Raf Simons 348 percent, Aupen 317 percent and Blumarine 298 percent.
Cultural moments drove demand at the heritage end. Renewed interest in Carolyn Bessette-Kennedy’s wardrobe sent Calvin Klein searches above 3,800 per hour during March. Prada Spazzolato leather searches grew 518 percent, and Selima eyewear searches climbed 747 percent. The new Louis Vuitton Color Blossom Watch launch and LVMH’s sale of Marc Jacobs to WHP Global add further context to the brand reshuffling visible in the resale data.
Trend Searches Signal Resale’s Broader Fashion Influence
Trend-led searches mirrored runway direction. Slouchy blazer searches climbed 1,495 percent on the platform. The Row loafers searches rose 89 percent over the quarter.
The data suggests resale is now tracking runway and celebrity influence cycles in real time rather than lagging by a season. For consumers, that means resale pricing increasingly reflects current demand pressure rather than archive-era comparables. Methodology details are available in the eBay Inc. press release, with broader brand equity context in the Kantar 2026 most valuable global brands ranking.
For the broader $41.6 billion resale category — up roughly 10 percent year over year — the report points to a market where legacy brands hold pricing power while emerging labels gain inventory share. The pattern aligns with strong recent earnings across the broader luxury sector, including Tapestry’s Q3 2026 earnings driven by Coach.
