Cardi B has been named the global brand ambassador for luxury resale platform Fashionphile, the company announced May 20, 2026, fronting a campaign titled “Get Your Bag” and launching a curated edit of Hermès, Chanel and Goyard pieces on the site. The partnership marks the company’s fourth global ambassador deal and positions the rapper, a known serious handbag collector, as the face of Fashionphile’s pre-owned luxury push for 2026.
Image: Courtesy of Fashionphile
The ‘Get Your Bag’ Campaign
The “Get Your Bag” campaign was shot in New York City and includes both video and still photography, according to the brand. It launched May 20 across Fashionphile’s owned channels and is built around the platform’s shop-and-sell circularity model, where customers can both buy and consign pre-owned luxury goods through the same account.
Campaign creative leans on three themes: access, trust and luxury as personal investment. A Cardi B-curated edit, titled “Cardi’s Picks,” is live now at fashionphile.com/collections/cardi-b-favorites, featuring pieces selected personally by the artist.
“I’ve been collecting for years and I always look for the rare colors and hard-to-find pieces. That’s why partnering with Fashionphile felt natural,” Cardi B said in a statement provided to WWD.
Cardi B’s Curated Edit: Hermès, Chanel and Goyard
The Cardi’s Picks edit concentrates on three houses: Hermès, Chanel and Goyard. Selections skew toward rare colorways and hard-to-find pieces rather than mainline current-season inventory — a positioning that mirrors how high-end resale buyers actually shop the secondary market.
Cardi B’s personal Hermès collection has been estimated at approximately $2 million by multiple outlets including Marie Claire, giving the partnership a credibility anchor most celebrity resale deals lack. The Hermès placement also lands amid surging access-economy demand for the house — see our coverage of Hermès Birkin bags available for rent through Vivrelle Privée.
The Chanel selections arrive the same quarter Lyst named Chanel the world’s hottest brand in Q1 2026, intensifying competition for vintage and discontinued models on the resale market. Goyard’s inclusion is notable because the house remains one of the most heavily counterfeited names in luxury, per our recent rundown of the most counterfeited luxury brands of 2026 — a category where Fashionphile’s in-house authentication is a core selling point.
Fashionphile’s Ambassador Lineup
Cardi B is Fashionphile’s fourth global brand ambassador, following Martha Stewart, Nicole Richie and Emma Roberts. Founder and president Sarah Davis told WWD she was looking for someone with “cultural authority and genuine credibility as a collector” who embodies “confidence, individuality and expressing yourself.”
Fashionphile was founded in 1999 by Davis as an eBay storefront and has since become one of the largest pre-owned handbag operators in North America. Annual revenue is estimated at $400 million to $500 million, according to Wall Street Journal reporting. Neiman Marcus took a minority stake in the company in 2019, and Fashionphile remains the department store’s exclusive re-commerce partner — a tie-in that gives the platform physical drop-off locations inside select Neiman stores.
Luxury Resale Market Context: A $41.6 Billion Industry
The Cardi B deal lands inside a sharply expanding category. The global luxury resale platforms market was valued at $41.6 billion in 2026, up from $37.95 billion in 2025, according to Future Market Insights. Growth is tracking at a 9.6% compound annual rate, with the segment projected to reach $60.11 billion by 2030.
Handbags account for 36% of luxury resale activity by category — the single largest slice — and online channels handle more than 72% of total transactions. Demand on the secondary market remains concentrated in a narrow band of houses; eBay’s 2026 luxury resale rankings show Louis Vuitton and Dior continuing to dominate volume, with Hermès and Chanel commanding the highest individual ticket prices.
Celebrity endorsements influence more than 47% of younger luxury buyers to explore secondhand, and 54% of resale buyers cite sustainability as a primary motivation, according to category market research.
Those numbers explain why platforms are spending on talent: a credible collector at the top of the funnel converts demand that would otherwise leak to primary retail or to peer-to-peer marketplaces with weaker authentication. Fashionphile’s pitch — authenticated supply, paid consignment, Neiman Marcus integration — is built directly against that consumer behavior.
What to Watch Next
Two near-term indicators will signal how the partnership performs. First, sell-through velocity on the Cardi’s Picks collection, particularly Hermès colorways and rare Chanel flap variants. Second, whether Fashionphile expands the program with additional drops or extends Cardi B’s involvement beyond the announced campaign window. The platform has historically run multi-phase ambassador programs rather than one-off endorsements.
For more on the shifting luxury secondary market, see our coverage of eBay’s 2026 luxury resale rankings, the rise of Birkin rental services, and the most counterfeited luxury brands of 2026.
