Brazilian flip-flop brand Havaianas and Paris-based designer Isabel Marant launch a co-branded capsule collection on May 24, 2026, marking the latest entry in Havaianas’ aggressive luxury-collab strategy. The Havaianas Isabel Marant flip-flop collaboration 2026 features two silhouettes — the Reimagined Classic at $120 and the Havaianas Puffed at $190 — each offered in two colorways. The capsule will be available at select Havaianas and Isabel Marant stores worldwide and on both brands’ websites.
The partnership pairs Havaianas’ 64-year-old Brazilian heritage with Marant’s relaxed-luxury Parisian aesthetic, targeting the beach-to-city wear category that has driven a surge in premium sandal demand throughout the 2026 spring/summer cycle.
Collection Details: Two Silhouettes, Four Colorways
The Reimagined Classic ($120) builds on Havaianas’ signature flip-flop shape, updated with Isabel Marant’s signature prints and textured finishes. The silhouette retains the original rubber thong construction Havaianas debuted in 1962, with Marant’s design house contributing graphic motifs and surface treatments pulled from her resort and ready-to-wear archives.
The Havaianas Puffed ($190) translates the brand’s newer fashion-forward padded silhouette into the Marant universe. The Puffed style — characterized by bold volume and a modern edge — debuted as part of Havaianas’ “Puffed Family” range and has anchored the brand’s recent campaign with 20th Century Studios for The Devil Wears Prada 2.
Each silhouette comes in two colorways. The collection is positioned for crossover wear — beach to boulevard — bridging Brazilian comfort engineering with Marant’s bohemian sensibility. The wedge sandal trend 2026 and the broader premium-sandal moment have set commercial conditions favorable to drops in this $100–$200 range.
Isabel Marant on the Collaboration
“Havaianas represents the Brazilian quintessence of joy, freedom and summer ‘nonchalance.'” — Isabel Marant
Marant’s collaboration cadence has accelerated through 2025 and 2026. The designer reissued the Simone Rocha x Crocs-style formula of designer x mass-market footwear with her second Converse capsule in June 2025, fronted by a Lila Moss campaign, and followed it with an Erik Schedin collaboration for SS2026.
Footwear remains Marant’s commercial engine. Her Bekett wedge sneaker, introduced in 2011, has sold over 260,000 pairs and was named among the hottest products in the Lyst Index Q1 2026 tracking cycle after a strong Q2 2025 showing. The Havaianas partnership extends Marant’s strategy of pairing her name with accessible, high-volume footwear platforms.
Havaianas’ Luxury Pivot in Full Swing
The collaboration lands at the peak of Havaianas’ luxury repositioning. The brand’s Top Flip-Flop was named the #1 most desired fashion product globally in the Lyst Index Q3 2025 report, with demand spiking 34% quarter-over-quarter — surpassing The Row’s $690 flip-flops in the same ranking window.
Havaianas appointed Gigi Hadid as global brand ambassador in March 2025. The brand’s 2026 collab portfolio now includes two Dolce & Gabbana drops (the second on May 14, 2026), a LoveShackFancy Hamptons-coded capsule, the Devil Wears Prada 2 “Puffed Family” campaign, and a Zellerfeld 3D-printed collaboration that debuted at Copenhagen Fashion Week.
“This is about showing that Havaianas can naturally exist within very different contexts without ever losing its Brazilian essence.” — Maria Fernanda Albuquerque, Global VP of Marketing, Havaianas
The pattern mirrors recent designer-meets-accessible-brand drops including the Balenciaga x Manolo Blahnik collab, the On x Loewe LightSpray Cloudmonster, the JW Anderson x Diadora Equipe, the Burberry x Hunza G swimwear capsule, and the Converse x Madhappy Chuck 70 drop — all 2026 footwear and resort collaborations operating on the same heritage-meets-designer formula.
Where and When to Buy
- Launch date: May 24, 2026 (global)
- Reimagined Classic: $120 — two colorways
- Havaianas Puffed: $190 — two colorways
- Retail: Select Havaianas stores, Havaianas collaborations page, select Isabel Marant boutiques, and the Isabel Marant official store
The capsule is limited. Havaianas’ recent designer collaborations — particularly the LoveShackFancy and Dolce & Gabbana drops — sold through key SKUs within 48 hours of launch, according to retail sources tracking the brand’s collab performance through Q1 2026.
For continued coverage of the 2026 footwear and accessories cycle, see our reporting on the ruched loafers trend and the jelly tote bag trend shaping summer demand.
