Casablanca and Ladurée launched a joint fashion and pastry capsule today, May 28, 2026, pairing €875 silk shirts with a new pomelo-mint macaron at €2.90 per piece. The Casablanca x Ladurée collaboration 2026 runs through September 1, 2026, with distribution split across Casablanca’s Paris and Los Angeles flagships, the brand’s e-commerce site, select global retailers, and Ladurée stores worldwide.
The collaboration arrives during Casablanca’s most active commercial period since founder Charaf Tajer launched the brand in 2018. Annual revenue now exceeds $50 million and is growing double digits, and the company appointed Didier Nguyen as CEO earlier this year. See our coverage of Casablanca’s new CEO Didier Nguyen for context on the leadership shift.
Quick facts: Casablanca x Ladurée capsule. Live May 28 through September 1, 2026. Silk shirts €875. Pomelo-mint macaron €2.90. Dozen gift box €39. Campaign imagery debuts May 30.
What the Collaboration Includes
The fashion capsule centers on a silk shirt priced at €875, featuring a painted pastel chateau landscape that nods to Ladurée’s Versailles-adjacent visual world. The lineup also includes silk scarves at €175, caps, graphic T-shirts, and tote bags.
Distribution is tight by design. The pieces are available exclusively through:
- Casablanca’s e-commerce site from launch day
- Casablanca Paris and Los Angeles flagships with in-store activations
- Select global retailers handling wholesale allocations
The summer 2026 capsule window closes September 1, 2026, which positions it as a one-season buy rather than a permanent collection. Casablanca’s Paris flagship, which opened in June 2025, is expected to host an activation tied to the launch.
New Macarons and Limited-Edition Pastry Line
On the pastry side, Ladurée Executive Chef Julien Alvarez developed every item in the capsule. The signature launch is a new pomelo-mint macaron at €2.90 per piece, sold alongside a limited-edition dozen gift box at €39. Additional items include a baklava tartlet, a coordinating ice cream, and an Eugenie chocolate-covered shortbread.
“Balancing freshness, bitterness and sweetness, creating a bright and distinctive signature.” — Julien Alvarez, Executive Chef, Ladurée
The pastry line will be sold globally through Ladurée stores, leveraging the patisserie’s existing retail footprint. For background on the brand’s pedigree, see Ladurée’s 164-year history, which dates to the brand’s 1862 founding on rue Royale. Ladurée, the French patisserie house behind the double-decker macaron, has been owned by Groupe Holder since 1993.
Campaign: Farida Khelfa, Sophia Stoltz and the Creative Vision
The campaign features Tajer alongside model-actress Farida Khelfa and cake artist Sophia Stoltz. Models Asako Sato and Noah Hanes also appear in the imagery, which debuts May 30, 2026 — two days after retail launch.
“A shared attention to detail, a classic yet colorful palette, and above all, an appreciation for beauty and joy.” — Charaf Tajer, Creative Director, Casablanca
The casting skews toward Casablanca’s existing universe of bohemian Paris insiders. Khelfa’s inclusion adds a multi-generational fashion authority to a campaign otherwise built around Tajer’s contemporary network. Stoltz, working as a cake artist rather than a traditional model, signals the capsule’s deliberate blur between fashion and food disciplines.
Casablanca and the Fashion x Food Playbook
This is not Casablanca’s first food-adjacent collaboration. The brand previously partnered with Caviar Kaspia, and food and lifestyle crossovers are now a central pillar of brand identity. Ladurée, similarly, has a long fashion-collaboration résumé: Christian Louboutin (2009), Marni (2009), Vera Wang (2018), LaDoubleJ (2021), and Estée Lauder (2025).
The Casablanca x Ladurée collaboration 2026 fits a broader luxury industry pattern often called the gastrofashion trend. Gucci Osteria, Prada Caffè, and Armani/Ristorante are the brick-and-mortar versions; capsule collaborations like this one are the accessible, distributable entry point. Roughly 49% of US consumer food spending now goes to dining out, and luxury brands are increasingly building immersive lifestyle universes to engage Gen Z and millennial customers.
The collab also lands inside a crowded summer 2026 collaboration wave that includes Balenciaga x Manolo Blahnik, Ganni x Melissa jelly shoes, Coach x Brain Dead, Marine Serre x Louvre Mona Lisa capsule, Mango x Eckhaus Latta, On x Loewe, and Havaianas x Isabel Marant. Casablanca’s continued presence in the Q1 2026 hottest brands rankings reinforces the commercial logic behind the move.
What to Watch Next
The Casablanca x Ladurée collaboration 2026 functions as both a brand-building exercise and a revenue test for Casablanca’s expanded retail footprint following its Paris flagship opening in June 2025. Sell-through data on the €875 silk shirt and the dozen macaron gift box will indicate whether premium price points hold in a crowded collaboration market. Campaign imagery posts May 30, and the capsule remains in distribution through September 1, 2026.
