Prada will stage the 14th edition of Prada Mode, titled “Satellites II,” at Manhattan’s Hotel Chelsea from June 3 to 7, 2026, the Italian luxury house confirmed Wednesday. The five-day takeover — a collaboration between Danish director Nicolas Winding Refn and Japanese video game creator Hideo Kojima — marks the itinerant private-club series’ New York debut and coincides with the 25th anniversary edition of Tribeca Festival 2026. A six-minute teaser film by Refn premiered earlier today at the 79th Cannes Film Festival.
What Is Satellites II?
Satellites II is the direct sequel to “Satellites,” shown at Prada Aoyama, Tokyo, from April through August 2025. Refn and Kojima continue their decade-long creative exchange, this time across what Prada describes as Hotel Chelsea’s “layered architecture — public, domestic, and intimate spaces.”
Themes carry over from Tokyo: love, language, creativity, and retrofuturism, all mediated through AI technology. The Aoyama edition featured six vintage TV monitors styled as floating spacecraft artifacts and cassette players running AI-translated conversations. Satellites II extends that vocabulary onto a mid-century apartment set installed inside the hotel.
Program Details: Private Club and Public Access
The first two days, June 3–4, are invitation-only. Hotel rooms will operate as “micro television studios” hosting live performances, with overnight stays available for invited guests. The exhibition opens to the public from June 5 to 7.
Public-facing installations will occupy Hotel Chelsea’s communal spaces, with additional undisclosed activations planned across New York City. No ticket price has been announced; Prada is expected to release registration details through official channels in the coming weeks.
The two-tier format mirrors past Prada Mode editions and parallels other luxury experiential plays this year, including LVMH Les Journées Particulières 2026, which similarly blends invitation-only programming with broader public access.
Cannes Teaser Film Premieres Today
Refn’s six-minute teaser film premiered at the 79th Cannes Film Festival on May 20, 2026. The short depicts Refn and Kojima traveling through space, crash-landing on a hostile planet, then checking into Hotel Chelsea. Muted warm tones and hazy lighting deliver what Prada calls “futuristic nostalgia.”
“The project is both an artistic experiment and a playful exploration of new creative possibilities through AI technology,” Refn said.
AI tools were used in both the teaser’s production and the exhibition’s installations, continuing the technological throughline established in Tokyo. The approach echoes a wider luxury trend of brands deploying creative technology partnerships rather than traditional ad campaigns, a strategy also reflected in Off-White’s 10×10 Icons Reimagined creative series.
Inside the Refn–Kojima Creative Partnership
Refn and Kojima have traded ideas for more than a decade, an exchange archived through Fondazione Prada’s Refn and Kojima dialogue archive. Satellites II takes that private conversation public, extending the duo’s interrogation of authorship, memory, and the overlap of physical and virtual worlds.
Kojima is the director behind “Death Stranding” and the “Metal Gear Solid” franchise. Refn directed “Drive” (2011) and “Only God Forgives” (2013). Their pairing under Prada signals the brand’s ongoing investment in cross-disciplinary cultural production rather than traditional fashion-week spectacle — a posture consistent with Prada’s consistently high placement on the Lyst Index Q1 2026 brand rankings.
Prada Mode’s 14-Edition Global Track Record
Prada Mode launched in December 2018 at Freehand Miami during Art Basel. Previous editions have run in Shanghai, Moscow, Los Angeles, Tokyo, Seoul, and Dubai. The New York debut aligns deliberately with Tribeca Festival 2026, which runs June 3 to 14 to mark its 25th anniversary.
The placement reflects Prada’s accelerating US footprint. Prada Group’s Q1 2026 financial results reported revenue of €1.43 billion with Americas sales up 34% year-over-year. That growth follows the brand’s recent product news cycle, including Prada’s Made in India Kolhapuri sandals earlier this spring.
Hotel Chelsea, the National Historic Landmark at 222 West 23rd Street, has housed artists from Dylan Thomas to Patti Smith to Andy Warhol since 1884.
What It Signals for Luxury in New York
Satellites II joins a crowded 2026 calendar of luxury activations in New York. Louis Vuitton’s Cruise 2027 show at The Frick Collection and Gucci Cruise 2027’s Times Square takeover bracket the season on either side of Prada’s June run.
The pattern extends across institutions. Iris van Herpen’s Brooklyn Museum exhibition, Dior Cruise 2027 at LACMA, and Marine Serre x Louvre Mona Lisa capsule all place fashion inside art venues. Prada’s distinction is venue type: a working hotel programmed as a temporary cultural club.
Registration details for the public-access days are expected through Prada’s channels in the coming weeks. Floradress will update as ticketing emerges.
