Ami Paris opens its third directly operated Paris store at 4 Place des Victoires on June 13, 2026. The Ami Paris Place des Victoires store 2026 launch lands 15 years after founder and creative director Alexandre Mattiussi staged his first brand presentation near the same square. The new location sits directly opposite the company’s headquarters at No. 9, making this a literal full-circle moment for the French label.
Quick facts: Ami Paris opens at 4 Place des Victoires, Paris 1er, on June 13, 2026. The store offers 2,000 square feet of ground-floor retail plus a 1,550-square-foot upper showroom. It is the brand’s third store in the city.
Store Design and Layout
The store follows a clean, gallery-style template. Concrete walls meet light-toned hardwood floors and dark oak furniture throughout the space. The open-plan ground floor centers on plush seating set beneath a glass skylight.
Wide street-level windows face the square, pulling daylight deep into the retail floor. Upstairs, the 1,550-square-foot showroom uses wheeled furniture so the team can reconfigure the room quickly for events and presentations. It is a working space as much as a selling floor.
The Full-Circle Story
Mattiussi founded Ami Paris in 2011 and scouted his first office at 9 Place des Victoires. The new store at No. 4 places the brand’s retail face directly across from that original base. He frames the opening as a neighborhood store and a laboratory for future capsule projects.
He also reached for a fitting reference. “Just like [Yves] Saint Laurent who dreamt of seeing his golden letters shine on the Champs-Élysées, I can see mine across the Place des Victoires. It’s rather magical,” Mattiussi told WWD. The sentiment fits a wider wave of French luxury retail moves, including Dior’s Saint-Tropez boutique reopening earlier this season.
What’s Inside: Collection and Programming
Shoppers get an early look at the Fall 2026 collection on the floor from opening day. Mattiussi has also personally curated a selection of vintage design pieces and photographs for the space. A permanent pop-up section gives the team room for spontaneous activations.
The first of those arrives fast. Italian ice cream brand Sammontana will hand out free cones starting June 27. “The idea is to have that spirit of sharing and say, ‘thank you for being a friend,'” Mattiussi said. The programming approach echoes the experiential push behind the Casablanca x Ladurée collaboration and the staging seen at Fendi’s Cruise 2027 show in Milan.
Ami Paris by the Numbers
The financials explain the confidence behind a third Paris store. Revenue grew from €35 million in 2019 to €300 million for the year ending March 2023. The brand now operates 75-plus standalone stores, works with 700-plus multibrand retail partners, and sells in more than 100 countries.
- France’s rank: Fourth-largest market, behind China, Japan, and South Korea.
- North America growth: Up 40% year-on-year, the fastest-growing region.
- Break-even outlook: CEO Nicolas Santi-Weil expects the new store to break even “relatively quickly.”
That trajectory tracks the broader 2026 flagship expansion trend, from Zara’s Bond Street flagship reopening to Louis Vuitton’s Vancouver flagship. France ranking fourth also reflects a shifting European fashion market in Q1 2026, where home markets no longer dominate.
What Comes Next
The second floor will convert into Ami Paris’s own showroom next year. The brand is also planning a US warehouse for the second half of 2026 or early 2027, per CEO Nicolas Santi-Weil on Ami Paris growth strategy. North America currently has six stores across New York, Miami, Los Angeles, and Toronto, with expansion ongoing.
The Paris calendar gives the opening even more visibility, landing close to Paris Haute Couture Week Fall 2026 and the French luxury maisons showcase at The Shed in New York.
Frequently Asked Questions
When does the new Ami Paris store open?
The store opens on June 13, 2026, at 4 Place des Victoires in Paris’s 1st arrondissement.
How many Paris stores does Ami Paris now have?
Three directly operated stores. The other two sit on rue d’Alger and boulevard Beaumarchais.
Why is the location significant?
It sits across from Ami Paris HQ at 9 Place des Victoires, where Mattiussi based the brand 15 years ago.
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